2020年，WhatsApp全球現時已有逾二百萬用戶，是為近年內最為成功的社交媒體軟件。WhatsApp多年內沒有作過大調整，與微信和Line相比，WhatsApp的功能更為簡潔，讓用家與朋友交流。可是，當WhatsApp的母公司Facebook Inc.推出WhatsApp Business後令商業對話服務更為常見。
In 2020, there are over 2 billion of WhatsApp active users over the world. WhatsApp is the largest and the most successful communication platform ever. The interface has been lasted for many years without large modification. Comparning with WeChat and Line, the function of WhatsApp is much simpler — all the way of the design is for you to communicate with people you know.
However, there are changes after Facebook inc. — the mother company of WhatsApp has launched WhatsApp business. “Converstional service” has been a growing trend where users can be served on their familiar channel.
Pros of WhatsApp
Definitely, the functions of WhatsApp can satisfy most of the clients for daily commercial usage. It provides fast, immediate services in 24 hours a day, 365 days a year. It answers with rich, contextual messages, where Q&A, appointment reminders, product demonstration videos, verification codes, customer surveys, payment links, etc, and many more functions can facilitate daily business. Moreover, the conversation is secured by end-to-end encryption makes WhatsApp an ideal comercial platform, not only for personal use with family & friends.
However, comparing with WeChat or Line, WhatsApp is not friendly for corporate to build its corporate messaging channel. Corporates worry they do not have enough time to answer all the questions one by one. Chatbot is popular recently and is believed a must-have service for each corporate. However, WhatsApp could not support this service very well when comparing with other messenger platforms for now. Chatbot is a A.I. supported service where clients’ questions can be handled spontaneously without extra effort.
Not only answering clients’ questions, corporates wonder if there is any method to send messages to all clients at one time, because otherwise it would be super time consuming to send messages one by one; Moreover, as more and more people are sending messages by voice recording instead of typing, how to handle those voice recording sound clips and answer right away is something worth caring.
To create a WhatsApp bot personally may takes time. For example, WhatsApp Business requires registration and you have to wait for several days of approval from Facebook inc. Some tech companies are providing services to cope with the needs. Please read https://www.asiabots.com/chatbot for more details.
只要成功建立一個目標予WhatsApp Channel，事先輸入問題答案後，Whatsapp Chatbot便可自動與客戶對答。你可以經由WhatsApp傳送文字訊息、相片、錄音、影片，甚至PDF、Word和PowerPoint檔案。雖然Facebook Messenger已支援Listview和Cardview，WhatsApp暫時還不支援，看來日後的改版可考慮一下。
When the WhatsApp channel is designed with clear and precise purpose, chatbot can be set to answer client’s questions accurately by preset responses. WhatsApp supports message, photo, voice clip, video clip, PDF, word, excel, powerpoint file transfer. The interface, however, has not yet supported listview and cardview as Facebook messenger does. The message boxes have to be designed under this consideration.
Chatbot could answer user’s FAQ automatically
Medium Chinese version: https://medium.com/@asiabots/owning-a-whatsapp-chatbot-is-not-difficult-chi-c006554457a7
Medium English version: https://medium.com/@asiabots/owning-a-whatsapp-chatbot-is-not-difficult-eng-6c7ad0977c76